The Bitter Lesson
In the long run, scaling through computation—not heuristic tweaks—wins.
Rather than relying on clever shortcuts, we choose general, fundamental solutions that endure.
Less is More
In both code and meetings, achieving the same outcome with less is the virtue.
We constantly ask, “What can we remove?”—eliminating complexity to focus on what truly matters.
Tenohira Kurukuru Engineering
In the AI era, what we said yesterday can be different today—and that is normal.
To stay with that current, we change course quickly, as many times as it takes.
“Tenohira kurukuru” is a Japanese expression for flipping one’s position without hesitation. In an age when AI rewrites the premises every day, we treat it as a principle for the whole company, not just engineering: the latest judgment outranks past statements.