We Overtake Tesla
Turing’s mission can be distilled into a single phrase—one we choose deliberately, without shying away from misunderstanding: “We Overtake Tesla.”
This is not a declaration of rivalry for its own sake.
It is a statement of resolve—to redefine Japan’s mobility industry, and artificial intelligence itself, at a truly global level.
From the very beginning, while the world was still undecided, Turing committed to a clear path: End-to-End autonomy from Day One.
Our approach—feeding camera images directly into a single neural network that makes driving decisions—fundamentally differs from conventional autonomous driving systems built on LiDAR and HD maps.
Today, the global trajectory is unmistakable. The industry is converging on End-to-End.
Tokyo30—our successful demonstration of driving on public roads in Tokyo for over 30 minutes without human intervention—proved that our mission is not a slogan, but an approaching reality.
Inside Turing, one question is asked again and again, every single day:
“Does this truly overtake Tesla?”
Model performance. Data quality. Compute infrastructure. Vehicle integration.
Everything is evaluated through this lens.
This question itself is our decision-making standard—and the compass that guides our organization.
A startup mission that “everyone agrees with” ultimately says nothing at all.
“Making the world better with AI” or “improving mobility” may be true, but they fail to define how far we go—or where we refuse to compromise.
True global innovation has always emerged from places that divide opinion.
That is why Turing deliberately sets a goal that is high, uncompromising, and impossible to ignore.
We Overtake Tesla.
The Bitter Lesson
In the long run, scaling through computation—not heuristic fine-tuning—wins.
Rather than relying on clever tricks, choose solutions that are general, fundamental, and scalable.
Less is More
In both code and meetings, if the outcome is the same, less is better.
Always ask, “Can we cut this?” Eliminate complexity and focus on essential value.
Tenohira Kurukuru Engineering
In the AI era, what we said yesterday can be different today—and that is normal.
To stay with that current, we change course quickly, as many times as it takes.
“Tenohira kurukuru” is a Japanese expression for flipping one’s position without hesitation. In an age when AI rewrites the premises every day, we treat it as a principle for the whole company, not just engineering: the latest judgment outranks past statements.