We Overtake Tesla
Turing’s mission can be distilled into a single phrase—one we choose deliberately, without shying away from misunderstanding: “We Overtake Tesla.”
This is not a declaration of rivalry for its own sake.
It is a statement of resolve—to redefine Japan’s mobility industry, and artificial intelligence itself, at a truly global level.
From the very beginning, while the world was still undecided, Turing committed to a clear path: End-to-End autonomy from Day One.
Our approach—feeding camera images directly into a single neural network that makes driving decisions—fundamentally differs from conventional autonomous driving systems built on LiDAR and HD maps.
Today, the global trajectory is unmistakable. The industry is converging on End-to-End.
Tokyo30—our successful demonstration of driving on public roads in Tokyo for over 30 minutes without human intervention—proved that our mission is not a slogan, but an approaching reality.
Inside Turing, one question is asked again and again, every single day:
“Does this truly overtake Tesla?”
Model performance. Data quality. Compute infrastructure. Vehicle integration.
Everything is evaluated through this lens.
This question itself is our decision-making standard—and the compass that guides our organization.
A startup mission that “everyone agrees with” ultimately says nothing at all.
“Making the world better with AI” or “improving mobility” may be true, but they fail to define how far we go—or where we refuse to compromise.
True global innovation has always emerged from places that divide opinion.
That is why Turing deliberately sets a goal that is high, uncompromising, and impossible to ignore.
We Overtake Tesla.
The Bitter Lesson
In the long run, scaling through computation—not heuristic fine-tuning—wins.
Rather than relying on clever tricks, choose solutions that are general, fundamental, and scalable.
Less is More
In both code and meetings, if the outcome is the same, less is better.
Always ask, “Can we cut this?” Eliminate complexity and focus on essential value.
Let’s Put the Marshmallow On First
Instead of chasing the perfect plan, start by building something tangible.
Don’t underestimate the cost of hesitation and delay—act early, then iterate and improve.
“Let’s put the marshmallow on first” comes from the well-known workshop exercise, the Marshmallow Challenge. The lesson: kindergarteners, who start by placing the marshmallow and iterating, often build taller towers than MBA students who spend too long planning. It highlights the importance of early execution.
Teams Stay Small, Fast, and Adaptive
Keep teams as small as possible, and flexibly adjust leadership and roles as situations change.
Even amid rapid change, never lose respect or dialogue.
And Still, We Move Forward
Growth comes with friction and pain.
Don’t run from difficulty. Accept discomfort as fuel for growth—and keep moving forward anyway.